From Salawara Estate to Your Mug – The Story Behind Our Beans

Every bean tells a story. Ours begins in the lush hills of Chikmagalur — at Salawara Estate, where legacy meets craft to create Groundup coffee.

It All Begins in Chikmagalur

In the misty hills of Karnataka, tucked within the heart of Chikmagalur, lies Salawara Estate — the birthplace of Groundup’s finest beans. "Salawara" means "a place of good fortune" — and for generations, this land has been growing more than just coffee. It’s been cultivating heritage, pride, and flavour.

A Legacy of Coffee Craft

Salawara isn’t just a plantation. It’s a family-run estate where every crop is nurtured with intention. Generations of farmers have walked these fields, passing down the wisdom of shade-grown methods, selective hand-picking, and natural processing.

The result? Beans that are richer, cleaner, and bursting with natural character — even before roasting.

Why This Estate Matters

Not all beans are created equal. High-altitude, red soil, and a consistent microclimate make Salawara ideal for cultivating 100% Arabica beans with complexity and clarity. These beans are at the heart of our:

• Signature Salawara Blend

• Groundup Drip Bags

• And every cup meant to be sipped slowly

You don’t just taste coffee — you taste origin.

From Farm to Cup

Here's how the journey flows:

1. Harvested by hand — only ripe cherries are picked

2. Processed with care — using washed or sun-dried techniques

3. Roasted in small batches — to highlight natural notes

4. Packed fresh — for peak aroma and flavour

5. Brewed by you — wherever life takes you

This isn’t factory coffee. This is farm-crafted flavour — simplified.

Final Sip

When you pour a cup of Groundup, you’re holding more than coffee. You’re holding a piece of Salawara’s soil, its stories, and its soul. We don't just source beans — we grow them with purpose.

Because for us, coffee isn't a product.
It’s a journey — and you're part of it.